How Facebook eradicated Orkut from Indian Markets

There was a time when everyone (i too) was using orkut instead of facebook. But it was a past I never logged on to Orkut since *** (i don’t know the exact time).
well, How Orkut’s enormous popularity was declined by facebook.It all boiled down to one killer feature that Facebook introduced. This seemingly game-changing feature was nothing but Facebook Wall feature, which was already present in Orkut as Scrap Book !!

How Facebook eradicated Orkut from Indian Markets

How Facebook eradicated Orkut from Indian Markets

The reason, why Orkut clicked in India, after wooing the masses in Brazil, is the fact that both these countries are very similar in nature, especially the social culture, how people maintain their familial relations (Giving respect to elders, a liking for emotional TV soaps, undue interest in others’ affairs ; to name a few of them). But one thing that stood apart in Indian culture is We Indians are extremely interested in knowing what others are doing, did Roy broke up with his girl friend or not, how is SharmaG’s conventional family coping with their modern daughter-in-law et al. This was one of the biggest factor, which propelled Orkut’s enormous growth in Indian market. I still remember, one of the favourite timepasses used to be looking others’ (read babes’) Scrapbooks, see the conversation unfold and extrapolate the relationship. Continue reading

Advertisements